Booking Holdings Ownership Structure – Complete and Up-to-Date Breakdown

(As of December 12, 2025 | Post Q3 2025 earnings and recent insider transactions)
Current market capitalization: ≈ $1.08 trillion (based on ~$5,197/share and 208 million shares outstanding)

Introduction

Booking Holdings Inc. (NASDAQ: BKNG), founded in 1996 as Priceline.com by Jay Walker and headquartered in Norwalk, Connecticut, is a global leader in online travel and related services, operating brands like Booking.com, Priceline, Agoda, KAYAK, and OpenTable. It facilitates hotel bookings, flights, car rentals, and restaurant reservations, serving ~1 billion room nights annually. Public since 1999, it uses a single-class share structure (one vote per share) for equitable governance. Ownership is highly institutional (~92%), with insiders ~0.16%, and retail ~0%. The table below details the top 10 from Q3 2025 13F filings and SEC data, with values at current market cap. Recent activity includes no major insider sales in Q4; focus on AI integrations (e.g., KAYAK AI trip planner).

RankOwner / StakeholderOwnership %Approx. Value ($1.08T valuation)Detailed Notes
1Par Investment Partners LP19.64%$212.1 billionLargest holder; ~6.33M shares. Private investment firm; stable stake; no board seats but significant passive influence on strategy.
2Vanguard Group Inc.9.23%$99.7 billionOwns ~2.97M shares via index funds (e.g., VTI, VOO); passive with ~$9.3T AUM. Added ~0.41% in Q3; core S&P 500 weighting (~6%).
3BlackRock Inc.8.69%$93.9 billionHolds ~2.80M shares through iShares ETFs (e.g., IVV); passive/active mix. Increased ~2.79% in Q3; board observer on governance/ESG.
4State Street Corp4.43%$47.8 billionOwns ~1.43M shares via SPDRs (e.g., SPY); fully passive. Trimmed ~0.05% in Q3; votes proxies on exec comp.
5Cheung Kong Holdings Ltd5.93%$64.0 billion~1.91M shares; Hong Kong conglomerate (CK Hutchison affiliate). Stable stake; strategic long-term holder.
6Hutchison Whampoa Ltd5.93%$64.0 billion~1.91M shares; CK Hutchison subsidiary. Overlaps with Cheung Kong; focuses on global diversification.
7Geode Capital Management LLC2.50%$27.0 billionFidelity affiliate with ~806K shares in index trackers; passive. Grew ~0.3% in Q3; tracks Nasdaq 100.
8Price T Rowe Associates Inc /MD/2.00%$21.6 billion~644K shares in growth funds (e.g., Blue Chip); stable QoQ; holds for travel recovery (up 10% Q3 YoY).
9Capital World Investors1.50%$16.2 billion~483K shares in growth strategies; active manager. Added ~5% in Q3; emphasizes B2B partnerships.
10FMR LLC (Fidelity)1.20%$13.0 billion~387K shares across funds (e.g., Contrafund); active with minor Q3 trim. Bullish on AI personalization.

Total Top 10 = ~69.24% | Remaining: Other Institutions (~23%), Other Insiders (~0.16%, e.g., Glenn D. Fogel CEO at ~0.01%), Retail (~0%) | Grand Total = 100%

Conclusion

As of December 2025, Booking Holdings' ownership is institutionally dominated (~92% total) by passive leaders like Vanguard and BlackRock, with significant stakes from conglomerates like CK Hutchison (~12% combined), ensuring stability for its $25.5B TTM revenue (up 10% YoY) and $6.2B net income (up 15% YoY est.), driven by room nights (up 9%) and AI tools (e.g., KAYAK AI). Insiders (~0.16% combined) like Fogel align on innovation amid expansions (e.g., OpenTable reservations up 12%), while negligible retail stake minimizes volatility. With $1.08T market cap (up 20% YoY) and no dividends (focus on reinvestment), expect minor share reductions from grants, institutional rebalancing in Q4 13Fs (due Feb 2026), and FY2026 revenue ~$28B (up 10%). This structure supports travel dominance. For filings, visit SEC EDGAR or Booking Holdings' investor relations.

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