Alibaba has officially announced pricing and launch details for its highly anticipated AI-powered glasses and unveiled a new AI chatbot assistant, deepening its commitment to artificial intelligence for both business and consumer markets.

The Quark AI Glasses will go on pre-sale starting October 24 via Alibaba’s e-commerce platform Tmall. The pre-sale price begins at 4,699 Chinese yuan ($659), but after discounts, it will retail for 3,999 yuan. Shipping is expected to start in December.

Alongside the hardware release, Alibaba introduced the AI Chat Assistant, a new chatbot integrated within its popular Quark app. The assistant is powered by Alibaba’s latest Qwen3 large language models, supporting both text and voice interaction.

Part of Alibaba’s AI Expansion Strategy

The latest launches mark another step in Alibaba’s aggressive AI expansion this year. The company has already rolled out updated AI models and continues to promote its cloud computing business, through which it provides AI tools to enterprises.

However, the Quark AI Glasses and AI Chat Assistant signify a stronger focus on consumer-oriented AI products — a segment Alibaba is now entering with determination.

Following the announcement, Alibaba’s shares rose 1.7% in Hong Kong, and its U.S.-listed stock also gained in premarket trading.

Features of the Quark AI Glasses

First revealed in July 2025, the Quark AI Glasses are Alibaba’s first AI wearable device, powered by the Qwen language model and Quark AI assistant.

Key features include:

• 🎧 Hands-free calling and music playback
• 🌐 Real-time language translation
• 📷 Voice and visual recognition capabilities

Alibaba joins a growing list of tech companies exploring AI-powered eyewear, including Meta’s Ray-Ban smart glasses and Xiaomi’s AI glasses, signaling the next major evolution in wearable technology.

Introducing the AI Chat Assistant

Within the Quark app, users can now access the AI Chat Assistant, which combines chatbot-style conversations with search functionality in a single interface.

The assistant supports:

• 🖼️ AI-powered photo editing
• 🧮 Photo-based problem solving
• ✍️ AI writing and content creation

Alibaba says this feature allows “AI search and conversation in one experience,” enabling users to seamlessly interact with information and tools through a unified AI interface.

Conclusion

With the release of the Quark AI Glasses and AI Chat Assistant, Alibaba is positioning itself at the forefront of AI-driven consumer technology. By merging powerful large language models with practical everyday tools, the company aims to rival global AI leaders like OpenAI and DeepSeek, while shaping the future of smart wearables and AI interaction in Asia and beyond.