Google is introducing a new feature that allows Android users to run AI-generated personal applications on their smartphones without publicly publishing them on the Google Play Store.

Announced on Tuesday, the feature will let users create applications using Google AI Studio and launch them on their own Android devices through Google Play using their regular Google accounts. The applications will remain private and will not appear in Play Store search results or public listings.

The move targets the growing number of people experimenting with AI-powered app development, often called “vibe coding,” in which users describe what they want to build and rely on AI tools to generate much of the code.

Previously, developers who wanted to distribute native Android applications through Google Play generally had to go through the store’s publishing process, potentially making their apps accessible to millions of users. This requirement discouraged some people from building native apps for personal use, leading them to choose web applications instead.

Google’s new feature aims to make it easier for users to build and run applications designed for their own needs without making them publicly available.

According to Google, these personal applications must still comply with existing Google Play policies. The feature will initially be available to users aged 18 and older in the United States.

Sam Bright, Google’s vice president and general manager for the Google Play and Developer Ecosystem, said the company wants to move beyond the traditional model of finding existing applications toward a future in which people can create apps tailored to their individual needs.

Google also plans to introduce private sharing options in the coming months, allowing users to distribute their AI-built applications among trusted friends and small groups. This could enable people to create tools for family members, friends or community groups without publishing them for the general public.

If a personal application becomes popular, its creator will also be able to pursue public publication on Google Play after completing the required trust and safety reviews.

Alongside the personal app feature, Google announced several updates aimed at improving game discovery and community engagement on the Play Store.

The company is developing an AI-powered game recommendation feature called Game Finder, initially available in English in the United States. The tool will recommend games based on users’ interests and information drawn from Google’s gaming community, which the company says includes 1.2 billion players.

Google is also introducing customizable game lists, a new Community Posts section where users can ask questions about games, and 48-hour gaming challenges called Sprints.

Additionally, the Play Store’s built-in AI assistant, Ask Play, is being upgraded to compare similar applications and highlight their key differences. Google Play apps and games will also become more deeply integrated into conversations with Gemini.

The company is introducing an age-range feature that allows parents to share a child’s age range with developers without disclosing the exact birthdate, helping applications provide more age-appropriate experiences.

Together, the updates reflect Google’s broader effort to adapt Android and Google Play to an era in which AI makes software development more accessible. By enabling private, personal applications, Google is opening another route for users to turn their ideas into working Android tools without immediately releasing them to the public.

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