Washington, March 3, 2026 – US-based cryptocurrency miner MARA Holdings indicated a potential shift in its Bitcoin strategy following a regulatory filing with the Securities and Exchange Commission (SEC).

In its Monday filing, MARA stated it may sell portions of its Bitcoin (BTC) holdings “from time to time” depending on market conditions and investment priorities. While Bitcoin sales generated from mining have been permitted since 2025, the updated policy allows the company broader flexibility in 2026.

The move comes as the crypto mining sector faces rising production costs amid increasing Bitcoin difficulty. Analyst Shanaka Anslem Perera noted that the current production cost per coin sits around $87,000, while Bitcoin trades near $69,000, leaving miners under pressure.

MARA is also expanding into artificial intelligence (AI) and high-performance computing (HPC), acquiring a 64% stake in Exaion last month to diversify its operations beyond cryptocurrency. Other infrastructure firms, including Terawulf, are similarly positioning for growth in AI and HPC contracts in 2026.

As of December 31, MARA held 53,822 BTC, valued at approximately $4.7 billion, though current prices have reduced the holdings’ value to around $3.64 billion. Bitcoin struggled to stay above $70,000 on Tuesday amid geopolitical tensions, including recent US and Israeli military action against Iran, which has caused volatility in oil and safe-haven assets like gold.