Zug, Switzerland – November 27, 2025 – Fanpla AG, the Swiss-based subsidiary of Japan’s Fanpla Inc., announced today the opening of its new office in Zug, globally recognized as Crypto Valley. This marks a key step in the company’s mission to create a sustainable and borderless entertainment economy powered by blockchain technology. The new office will serve as Fanpla’s strategic European headquarters, supporting the growth of its global FPL token ecosystem.
Strategic Purpose and Vision
The launch of Fanpla AG aims to establish a decentralized entertainment economy, leveraging Fanpla Inc.’s expertise in fan engagement and blockchain innovation. By collaborating with the European crypto ecosystem in Zug, the company seeks to build token-based business models that are transparent, reliable, and globally accessible, enabling artists and fans to co-create value across borders.
Zug as a Hub for Blockchain Innovation
Switzerland’s Crypto Valley provides Fanpla AG with a trusted regulatory framework, blockchain expertise, and strong financial infrastructure. The location will support the development of a transparent and compliant governance structure, ensuring sustainable operations for the FPL token economy.
European Headquarters Driving Global Expansion
Fanpla AG will serve as the central hub for Fanpla’s operations in Europe and beyond. In Japan, Fanpla Inc. has built a community of over 4 million paid fan members through partnerships with Fanplus Inc., creating a digital ecosystem connecting artists and fans. Fanpla AG will leverage this expertise to develop new fan engagement models and digital platforms for European audiences, expanding the company’s global footprint.
Key Objectives of Fanpla AG
- Building a Global Platform: Localizing the Fanpla platform for European artists and fans, enabling Japanese content to reach worldwide audiences, and facilitating international artist engagement in Japan.
- Expanding the FPL Ecosystem: Broadening the utility of FPL across Europe through partnerships, token listings, and fan services, while ensuring a secure and compliant environment.
- Driving Innovation: Establishing an R&D team in Switzerland to lead research, development, and market studies, keeping Fanpla at the forefront of the entertainment and Web3 industries.
Toward a Global Entertainment and Financial Ecosystem
The establishment of Fanpla AG represents a milestone in integrating entertainment and finance via blockchain innovation. Positioned in Switzerland’s renowned financial hub, Fanpla AG will strengthen the governance and operational infrastructure of the FPL ecosystem, fostering transparency, trust, and shared value between artists and fans.
About FPL (Fanpla Token)
FPL is a utility token issued on the Polygon blockchain. Following its successful IEO on Coincheck in November 2025, FPL is available on the Fanpla Market, enabling token-based purchases, ticketing, NFT access, and participation in fan-driven events.
About Fanpla AG
- Headquarters: Zug, Switzerland
- CEO: Masayoshi James Goto
- Established: 2025
- Business: Development and operation of blockchain-based entertainment services, digital platforms, and Web3 fan engagement solutions.
For more information, visit: Fanpla Project Page | White Paper