Colombo, Sri Lanka – December 12, 2025 – 8JJ Group, a sports media startup founded by innovators from India, Sri Lanka, Malaysia, and Singapore, has announced the upcoming launch of an integrated digital platform designed to unite cricket enthusiasts across South Asia.

Platform Overview:
8JJ aims to create a comprehensive digital ecosystem for cricket fans, offering:

• Local-Language News: Available at 8jjsports.com.
• Live Match Coverage: Hosted at 8jjcricket.com.
• Interactive Games: Accessible via 8jjgames.com.

Core Philosophy:
The platform is built around fostering authentic community and engagement, moving beyond passive updates to create a sense of belonging. A points-based rewards system recognizes and incentivizes fan participation through comments, predictions, and social sharing.

Launch Timeline:
8JJ is preparing for its official debut in time for the 2026 cricket season, with anticipation building across the region.

Founders’ Vision:
The founders describe 8JJ as "more than a digital product—it's a movement" to connect diverse cultures, languages, and fans under one digital roof. By prioritizing community, the platform seeks to transform how South Asia experiences cricket, deepening loyalty and passion beyond the boundary.

8JJ Group is a sports media startup focused on building genuine connections among cricket fans in South Asia through content, gaming, and community-driven features.