Boho Group AB (publ) has received an independent valuation of its assets and operations on Marbella’s prestigious Golden Mile, placing the current market value at €130 million. The assessment covers the company’s Boho Club properties—three plots totaling 42,394 square meters—and the future operational potential of the site. After deducting debt but before deferred tax, the valuation corresponds to approximately SEK 19 per share.
A Forward-Looking Valuation
The company commissioned external valuation specialists to analyze its real estate holdings, ongoing business operations, and the significant progress made in the urban planning process with the municipality of Marbella.
Unlike a standard RICS valuation, which is based strictly on existing legal and commercial conditions, this assessment incorporates future business potential and development opportunities arising from ongoing planning efforts. A key factor is the municipality’s communication on November 12, 2025, affirming Boho Group’s potential to achieve a building capacity of 28,400 square meters—a development that materially enhances the long-term value of the land.
Valuation experts used several established methodologies, all converging at similar results, strengthening confidence in the final valuation figure.
CEO: “Our Development Potential Is Completely Unique”
Commenting on the valuation, CEO Andreas Bonnier highlighted the strategic importance of the land:
“We are pleased to see that all the hard work invested in developing our plots is creating value. We have land on which we will be able to develop the last substantial hotel project on the Golden Mile in Marbella— the most sought-after location in both Marbella and the entire Costa del Sol. After that, there will be no more locations left on the Golden Mile. This makes our plots and our development potential completely unique, and that uniqueness in itself creates significant value.”
A Milestone for Boho Group
The company regards this independent valuation as a crucial milestone, reinforcing the long-term potential of both its land portfolio and its hospitality operations.
The valuation was conducted by GEVASA, an accredited firm supervised by the Spanish Central Bank since 1989, together with Guiomar Otero, a market economist affiliated with the Madrid Economist Professional Association who specializes in real estate transactions.