General Motors (GM) has seen three senior executives in its software division depart within the past month, as the automaker restructures its technology businesses under its new Chief Product Officer.
Baris Cetinok, Senior Vice President of Software and Services Product Management, will leave GM effective December 12, the company confirmed to TechCrunch. Earlier reports by CNBC also highlighted the departures of Dave Richardson, Senior Vice President of Software and Services Engineering, and Barak Turovsky, GM’s Head of AI, who joined the company in March. Cetinok and Richardson were both hired in 2023. All three executives bring extensive tech backgrounds, with experience at companies including Apple and Google.
The departures follow GM’s appointment of Sterling Anderson as Chief Product Officer. Anderson, a veteran of the autonomous vehicle industry, reports directly to GM President Mark Reuss. His role oversees nearly every vehicle development-related department, including vehicle and manufacturing engineering, battery technology, software, and services product management. The position was created to streamline GM’s operations and oversee the entire lifecycle of its vehicles, encompassing hardware, software, services, and user experience.
These executive exits occur amid GM’s efforts to break down silos and better integrate software development across its portfolio of cars, trucks, and SUVs. GM plans to combine hardware and software engineering, AI capabilities, and global product teams into a single cohesive organization, reducing overlap between separate departments.
At the same time, Anderson is bringing in new talent to support the restructuring. Cristian Mori, with prior experience at Symbiotic, Rivian, and Boston Dynamics, has been hired to lead robotics—a role that did not previously exist at GM. Additionally, Behrad Toghi, formerly of Apple, joined in October as AI Lead, while Rashed Haq, who spent five years at Cruise, GM’s now-defunct self-driving subsidiary, has been appointed Vice President of Autonomous Vehicles.
As GM continues to integrate its technology operations under Anderson, these moves highlight the automaker’s ambition to unify hardware, software, and AI development across its global product lineup.