French domestic equipment maker Groupe SEB, best known for its Tefal pans, announced Wednesday that it will reduce nearly 7% of its global workforce as part of a sweeping strategic turnaround plan centered on artificial intelligence.
The company, which employed about 31,000 people at the end of 2024, said the restructuring would affect up to 2,100 roles worldwide. Roughly 1,400 positions are set to be cut in Europe, with 500 roles in France potentially reduced through voluntary departures.
Groupe SEB’s rebound plan focuses on leveraging AI, accelerating product launches, and boosting online sales through digital marketing. Most measures will be implemented in 2026, with related disbursements scheduled for 2027. The company is targeting annual savings of around €200 million ($235.5 million) by the end of 2027.
“Our environment is undergoing profound transformations that intensified in 2025,” the company said in a statement.
Financially, Groupe SEB reported 2025 sales of €8.17 billion, up 0.3% on a like-for-like basis. Operating profit from activity fell 25% year-on-year to €601 million, reflecting weaker profitability in what the company described as a difficult year.